eBay Sales

$5572 as of September 26, 2010

Friday, July 16, 2010

Can You Say "Value Proposition"?

I've been thinking about the term "value proposition" a lot.  After I wrote that post last week about why I wouldn't quit my job and turn this venture into a "real" i.e. formal business, I started chatting with a friend of mine who also happens to have a business degree about what it would take to turn what I do into a real, scalable business.  That's definitely an idea I want to explore further, but I'm going to leave that for another post.

 
All this thinking about turning my side job into a real business has got me thinking about my "value proposition."  One thing we talk about a lot at my "real" job is whether firms set their customers' expectations, or whether customers have intrinsic expectations that they bring from their experiences with other companies.  To that end, I've been wanting to post my "value proposition" on my eBay "Me" page to help give my customers an idea about what to expect when they interact with me.

Some of the things I look for in sellers, and I pride myself on providing, are:
  • 1) I respondly very promptly to questions and any other type of communication.  I never go more than 24 hours without responding to a buyer's email - usually it's no more than 2.
  • 2) When a buyer pays me, I acknowledge their payment and let them know when their package will be shipped.  There is nothing more frustrating than buying something and then hearing absolutely nothing until the thing arrives.
  • 3) On eBay, I leave positive feedback immediately after receiving payment.
  • 4) I don't charge more for shipping than it actually cost me.  If the buyer has overpaid, I do a partial refund and send them money back, even if it's cents.
  • 5) On eBay I promise to ship within 2 business days, but I usually ship as soon as possible after I receive payment.  Sometimes it's the same day, most times when I receive payment while I'm at my day job it's the following morning.
  • 6) I keep an eye on the tracking and follow up with buyers when it changes to "delivered" to make sure the buyer is happy with what they've received.
Is there anything I'm missing that you think I should be doing but I'm not?  What are your expectations when you buy something online?

5 comments:

Lorelei said...

I think you hit them all. I know the most frustrating thing when I order off Amazon Marketplace is when the seller doesn't contact me and ships it JUST within the timeframe where I can't report it as late.

I know people with loads of cash probably don't have a problem spending so much on ebay, but for me, if I had $300 to spend on shoes I'd want to do it where I could hold them in my hand prior to them tearing the money from my fingers. I have a hard time spending that much on ebay for a single item. But, I don't have loads of cash so that fact probably doesn't affect your buyers. :D

Rosa Barron said...

As a buyer, I can say you live up to that proposition, Elisa. Rock on, and let's keep shopping!

Elisa V said...

AEJ - I'm definitely about the instant gratification as well, but I don't think my buyers are the people who have boatloads of cash sitting around. Quite the oppposite. The people who have loads of cash don't come and buy from me, they buy from Neiman Marcus or Saks at full price and avoid the hassle of eBay altogether. It's the people who can't quite afford the shoes at full price who come to my eBay store looking for a bargain.

One thing I neglected to mention was that although you trade off the ability to touch and feel the shoes, most things I've got for sale are at least 65% off. Heck, I'm selling a pair of $1500 shoes for $199! So while it is, of course, much more fun to go and hold the shoes (I'd maybe even talk to them, take them out to lunch), it takes a ton of time, effort and scheming to get, to give you an example, $855 Christian Louboutin shoes for less than $300.

Which reminds me, I should put that in my value proposition!

Elisa V said...

Rosa - What's next?? Come on, give me a challenging one this time! Should we get started on Christopher??

Lorelei said...

Speaking of talking to the shoes (and wanting to take them out to lunch) when I was at Nordstrom's "sale" the other night I picked up the Stuart Weitzman pumps and was stroking them lovingly -- holding them to my heart -- not caring who watched. The women looked at me with understanding; the men looked at me with fear.