I've been giving some thought to why some of my shoes haven't been selling as well as I would like. I looked at the number of impressions they got (how many times they showed up in searches), I looked at the number of clicks they got, and calculated my "click-through" rate to see how many people who found my item in their search ended up clicking on it.
I came to three conclusions. First, some of my items were not titled properly, and therefore not too many people found them. Second, the price might not be attractive enough to make them want to click through and third, the pictures were not attractive enough to make them click through. Well, number one and number three are an easy fix. For number one I subscribed to Terapeak, an eBay research tool, to help me set a better title for my auctions. For number three, I improved the quality of the pictures I'm posting in my gallery, but I also did this:
I'm using these for my gallery picture, hoping that they will stand out and make people curious, leading them to click through to the item description. It's a risk, I realize, because some people may be put off by the "weird" gallery pictures, but at the same time I want my listings to reflect my personality. I want them to be fun, not cookie cutter and boring.
What do you think? Would you click through if you saw these in search results?
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