Wow it's been slow. Maybe it's because I've been listing higher price items. Maybe eBay in general is just slow because of this weekend's sales. Who knows, but tonight's auctions were terrible AND I have a non-paying bidder from last week's listings. Super.
I'm thinking of putting my publicity stunt in play tonight. Remember I mentioned it here. I have a pair of Louboutin pumps I haven't listed yet, as well as a pair of $1200 Alaia shoes that I got for... well, I'm not going to tell you, but it's a LOT less than $1200. I think the Louboutins would get me SO much publicity, but at the same time:
a) Oh my GOD what if they sell for like $9, and
b) Will people think they're fake or that there's something fishy that I'm listing a brand new pair of designer shoes for 99 cents?
What do you guys think? I'm curious. If you saw a pair of Louboutin pumps in your size listed for $9.99, would you bid? More importantly, would you check out the sellers other auctions?
Send me your comments!!
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5 comments:
Despite our previous interchange, I'm reluctant to advise you to price a luxury item that way due to that one market rule that applies to those things: the perception of quality that comes from higher price. You know, the more expensive it is, the better it must be sort of thing that only seems to apply to perfumes, high end clothing, jewelry, etc.? 99 cents to $1200 seems like a long way! That's my traditional business degree talking. How would they do this at an in-person auction? I don't know the Ebay market dynamics of this, though, obviously there you are queen.
Personally I think you risk people thinking they are fake - I know I would. Is there anything you can do to prove their authenticity?
Good, I'm glad you guys chimed in. I was thinking about it over night and I think you're right that:
a) If the shoes are priced that low, people will think they are not authentic OR not as good (have flaws, etc)
b) There would have to be the MOTHER of all bidding wars for me to recover my costs if I listed them that way - either by selling the item at its break-even cost (Rosa, I didn't get them for $1200 or anything remotely close to that, but they were still not cheap) or by driving enough traffic to other auctions to break even.
Maybe if I priced them JUST favorably enough to attract attention, but not so favorably that people can't a lot of people can't afford to bid. Say, $150 or something like that??
Oh, and anonymous, yes, the shoes still have the price stickers from Neiman Marcus on the bottoms, and I can also send the buyer the receipt to prove they are authentic.
Oh yeah, and I forgot to mention...It has been my VERY LIMITED experience that people wait 'till the very end of an auction to bid on these items and so a bidding war wouldn't really raise the price enough.
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